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Captions are mined for product names whose arrival rate jumps. Searching for brands you already know only finds brands you already know.
How SociArb works
How to tell a real consumer trend from a video that did numbers.
Chris Camillo's idea is that consumer behaviour is visible to ordinary people months before it reaches a filing. The hard part was never noticing that something is popular. It is knowing whether popular means anything. Here is the method SociArb uses to decide, and the checks that stop most candidates.
Raw attentionPosts, views, mentions
Repeated patternCreators + channels + time
Demand evidenceSearch + purchase intent
Public companyBrand + owner + ticker
Member alertSources + stock + timing
The investigation sequence
Most trends do not become alerts.
SociArb keeps watching until the trend, sources, company connection, stock, and timing are strong enough. Weak ideas are held back.
Against the brand's own normal
Attention is scored against that brand's trailing 90 days, not against an absolute view count. A big brand's ordinary week beats any fixed threshold.
Remove what everything is doing
If every beauty product spikes the same day, that is seasonality or an algorithm change. The category's move and the platform's move both come off.
The comments, not the views
Purchase language, people saying it is sold out, complaints. A clip can take a million views while nobody underneath it wants the product.
To a company and a revenue line
The product is matched to an SEC-registered issuer, and the issuer's own filings size how much revenue could plausibly be exposed.
Alert, watch, or reject
Earnings inside three days, a stock that already ran, seeded campaigns, and thin creator breadth all stop an alert.
Five simple checks
A popular product is not enough by itself.
Evidence reliability
Can you open the posts, and were they measured more than once?
Demand strength
Is attention accelerating, and are the comments about buying?
Business materiality
How much of this company's revenue could the product touch?
Ticker mapping
Is this the right issuer, and is that reproducible from the product name?
Timing safety
Are earnings close, or has the stock already moved?
Gate testResult
One creator drives most viewsHold
Search and discussion confirm demandContinue
Product is too small to matter to the companyReject
Earnings are too closeWait
Trend, company, sources, and timing passAlert
The scores help organize the research. A serious risk can still stop the alert.
Where the time goes
We do the daily monitoring. You make the decision.
By handSearch. Open. Compare. Map. Timestamp. Repeat.
The same tabs and checks must be rebuilt whenever the evidence changes.
In the terminalOne clear report
The sources, company, stock price, earnings date, and updates stay together.